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About us

Optinova Africa PVT Ltd was formed in 2012 as the Directors noted that there was a gap in the optometry field mainly due to the fact that at the time Zimbabwe did not have any schools of optometry and provision of optometry services was not affordable to the population of Zimbabwe. Optinova sought to provide optometry quality eye care services at affordable prices. It was vital that the nation had healthy vision to enable people to work effectively, study, drive and play amongst other activities.

The company since its formation is one of the leading optometry providers in Zimbabwe. There are branches in Harare, Chitungwiza and Ngezi. Optinova has highly trained and qualified Optometrists and staff who primarily give vision care which ranges from sight testing and correction of the diagnosis, treatment and management of vision changes as well as lenses and contact lenses. The company provides glasses and eyewear to a whole spectrum of the Zimbabwe population. Optinova caters for designer and affordable frames at competitive prices. In 2015 the company introduced its own frame brand – SG Eyewear.

Optinova Africa Pvt Ltd also has an outreach programme to ensure that remote areas of Zimbabwe are covered.

Optinova Africa’s ultimate goal is to go beyond Zimbabwe’s border and have a strong presence in Africa.

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Our History

Optinova Africa (Pvt) Ltd was formed in 2012 as the Directors noted that there was a gap in the optometry field mainly due to the fact that at the time, Zimbabwe did not have any schools of optometry and the provision of optometry services was not affordable to the population of Zimbabwe. Optinova sought to provide optometry quality eye care services at affordable prices. It is vital that the nation has healthy vision to enable people to work, study, drive and play amongst other activities. Since its formation, Optinova Africa is one of the leading optometry providers in Zimbabwe. There are branches in Harare, Chitungwiza and Mutare. Optinova has highly trained and qualified optometrists and staff who primarily give vision care which ranges from sight testing and correction of the diagnosis, treatment and management of vision changes as well as lenses and contact lenses. The company provides glasses and eyewear to a whole spectrum of the Zimbabwe population.

Our Mission

GOAL

Our goal is to be the optometry provider of choice for all age groups in Africa.

OUR VALUES

Integrity
• To act with honesty and sincerity in all our endeavours
Teamwork
• Work towards common goals through open communication, mutual support and dealing with diverse backgrounds
• Respect for differences and build upon our strengths
Recognition
• Ensure that people’s individual needs and successes are supported and recognised
Innovation
• To be open minded challenging conventional thinking to improve our processes and implement new ideas competitively
Continuous Growth
• To provide an environment where our people and business can flourish and grow
People
• Our focus is our customers, business associates and employees to acknowledge them as our vital business partners
Confidentiality
Empathy
Reliability

Our Vision

OUR VISION AND VALUES

Our mission is to grow and develop a network of eye care practices regionally and provide the highest quality eye care through superior products and exceptional service so as to enhance people’s lives.

VISION

To be the market leader in the regional healthcare Industry through utilizing state-of-the-art technology, careful diagnosis for our patients needs and also through working with pioneers, innovators, and opinion leaders in the healthcare Industry.

20/20 AFRICA

Optinova Eyecare’s core mandate is to give people the opportunity to have perfect vision regardless of their eye condition.
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OUR MANDATE

Optinova Eyecare’s core mandate is to give people the opportunity to have perfect vision regardless of their eye condition. It is with this mandate that Optinova Eyecare’s corporate social responsibility arm be entitled 20/20 Africa : 20/20 representing the optical expression of visual acuity that we want people from all walks of life to achieve and Africa to represent our vision to make visual acuity for all Africans.

OUR VISION

To be Africa’s leading and most trusted eyecare brand impacting individuals and communities to live brighter lives by 2025.

OUR STAKEHOLDERS

Our stakeholders are divided into three segments: people, businesses and the environment.
PEOPLE
Our valuable stakeholders comprise elderly men and women between the ages 45 – 99. In addition to this, we also prioritize men, women and children from marginalized communities and disadvantaged backgrounds who either cannot afford or access medical services.
BUSINESS
We pride ourselves with working with reputable suppliers to ensure all of our equipment, tools and resources meet global standards of excellence.
ENVIRONMENT
Sustainable development is non negotiable for us. All of our products are manufactured and sourced ethically with systems in place to ensure that our environment and its resources are not depleted or misused.

OUR INITIATIVES

Cataract Free Africa ®

Cataract Free Africa ® is the first initiative that we are extremely passionate about. According to the World Health Organization (WHO), 39 million people worldwide are blind and cataracts remain the leading cause of blindness in low and middle incomes countries. Senile cataract is a non-preventable disease of aging, having its biggest impact in the over-60 age group. As Cataract Free Africa ® , we have made it our priority to ensure that Africa is cataract free. Our elderly play an integral role in society and removing cataracts is our way of giving back to members of our communities who have contributed both selflessly and immeasurably to many. Over the last xx years, we have performed 15,000 successful >cataract removal procedures across Zimbabwe for men and women between the ages of 60 – 90. With the undeniable success of our model in Zimbabwe, we will be scaling our work and efforts to ensure the continent is cataract free by 2030 with the support of strategic partners in each zone and region.

INITIATIVES WE SUPPORT

Friends with Albinism

Launched in October 2017 by Zimplats, the Friends with Albinism Campaign’s objective is to demystify albinism and raise awareness and protect those who are living with albinism against discrimination and abuse in society. As part of our corporate social responsibility drive, we have donated over 200 branded sunglasses to men, women and children suffering from albinism at different roadshows and events around Zimbabwe with Zimplats. We pledge our support for this great initiative and believe that our donations and eye-tests will go a long way to assisting the unique needs of people suffering with albinism in Zimbabwe.